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Freelance Researcher

Location:Central, Dubai, United Arab Emirates, Middle East
Job Type:Temporary
Posted:10th Nov 2009
Closing Date:16th Dec 2009
Posted By:Lawton & Yeo Design Associates Pte Ltd
Details:
Freelance Researcher

We are looking for a freelance researcher who can do full-day fieldwork for 14 days. The job scope is as follows:

Conduct primary research

1st project:
Methodologies:
• Street observation
• Street interview x 6 per segment
• In depth interview x 2 per segment
Target segments:
• kids (7-12 yo) x 8
• teens (13-18 yo) x 8
• adults (20 and above) x 8

2nd project:
Methodologies
a) Consumers
• Intercept interview x 10 respondents for each segment
• Accompanied shopping x 4 respondents for each segment
Target segments
• teens (13-18 yo)
• adults (20 and above)
b) Retailers
• In store observation x 4 stores
• In depth interview x 4 shop owners

For both projects:
Workscope:
Fieldwork
Analysis
Report writing

Start date: 16 Nov
Delivery date of the report: 30 Nov

Important notes:
• We require one report for one project (total of two reports to be submitted)
• Report template will be provided by L&Y
• Transcription of interviews will be done by L&Y
 
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